Every week a new video here

"Happiness is to be found when in pursuit of it, in the soothed expectation, on the way, not only upon the arrival. Accepting detours, just going the way, which is anyhow not this obvious to anyone".
Thomas Bettinelli

Wednesday, March 13, 2024

Jordan Suaste - "Love who you want to"

Morphosis habitués could discover him back in 2020 with his very first music video. LA-based artist Jordan Suaste is a much-needed voice in the ever-changing pop landscape. With his DIY-mentality, the Salt Lake City native has already amassed a big following around the world -injecting honesty, vulnerability and authenticity into his lyrics. Pairing his truths with smooth, comforting vocals, he pushes forth the importance of self-image and self-worth. His mission statement is to inspire others to fully embrace their individual beauty and remain unapologetically true to themselves at all costs. He recalls the first moment he fell in love with music at the young age of 5, using it as an outlet to cope with his troubled life in school. Growing up in a household of seven was common in Utah, a place where his peers were aspiring to be pilots and astronauts. Dropping out at 16 and going on to obtain his aesthetician's licence, he was always busy putting on shows in the driveway or his living room for his family. After a hiatus, he's now back with the highly anticipated "Love who you want to" -which amassed over 10m total impressions across social media and over 10k user-generated creates on TikTok before its release. This is a refreshing track that speaks directly to the LGBTQIA+ community, and will definitely elevate his trajectory even more. The promo video was directed by Kate Zamudio.

No comments:

Post a Comment